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Retail Media Ad Days New York 2024 (4)

Days

Hours

Minutes

Seconds

Speakers

Michael Krans

Head of Macy's Media Network

Macy's

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Charlene Charles

Head of DG Media Network Operations

Dollar General

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Jacquelyn Baker

Global CEO

Omnicom Commerce Group

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Richard Nunn

Chief Executive Officer MileagePlus

United Airlines

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Michelle Weiskittel

Head of Media, Creative and Operations

Albertsons Media Collective

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Matt Cleary

U.S. Head of Retail & eCommerce, Global Business Solutions

TikTok

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Megan Cameron

EVP, Retail Media Solution Lead for New Stream Media

dentsu

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Jeffrey Bustos

VP, Measurement Addressability Data

IAB

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Megan Ramm

Head of the Americas

Uber Advertising

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Steven Suthiana

Head of Global Marketing and Advertising Technology & Innovation

Western Union

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Ryan Webber

VP of Sales & Client Success

Loblaw Advance

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Michael Peroutka

Head of Brand & Agency Partnerships

Gopuff Ads

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Kathryn Mazza

SVP of RedMedia

Hy-Vee

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Rachel Lawson

Director, Shopper Marketing

Mondelez International

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Katie Vogt

Senior Director, Marketing Partnerships and Client Success

Walgreens Advertising Group

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Brittany Mohr

Senior Director, DoorDash Advertising

DoorDash

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Evan Herman

Vice President, Programmatic

Volta Media, a Shell Brand

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Miikka Makio

GM, North America

Revieve

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Jay Chen

Head of Ads Global Partner Development

eBay Advertising

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Ben Weisel

Director of DICK’S Media

DICK'S Sporting Goods

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Mara Greenwald

SVP, Commerce Media

Night Market

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Justin Sparks

VP, NA Business Development

Threefold

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Drew Cashmore

Principal Consultant

Adaptive Retail Group

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Ash Khan

Global Client Management Lead, Marriott Media Network

Moderator

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Key topics 2024







NXT Media Days New York

Retail Media Days New York is collocated with another dynamic event CTV Ad Days New York– under the unified brand, NXT Media Days New York. Together, these events create a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.

NXT Media Days New York brings together two dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days New York is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.

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Collocated Events

Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

MEET & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

Our Research Highlights

Will sports help Amazon shake up the video ad market in 2024?

On January 29th, Amazon launched its ad-tier in the US. By automatically converting its Prime Video subscribers, forcing them to pay 3$ more for the ad-free option, Amazon instantaneously became the US streaming giant with the highest number of ad-supported clients, battling for the overall top spot with Hulu, which opted for the same strategy a few years ago. Indeed, we can reasonably assume that at least 65M Prime Video subscribers will decide (voluntarily or not) to stay on the ad-tier proposition. Growing their ad-supported base has become a key objective for the streamers over the last few months, and Netflix’s decisions to phase out its basic tier, and increase the price of remaining ad-free tiers, follow the same goal.

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Welcome to the Bundle Jungle: 3 Trends That Will Shape the OTT Partnerships in 2024

Where do we stand on the Streaming Wars? After years fighting to acquire subscribers, platforms are now focused on the Profitability and Customer Retention Battlefield: but how will Netflix, Prime Video, and others keep differentiating? Content will remain the key topic, but its increasing costs remain a real threat to profitability. Pricing strategies? Yes, ad-tiers were already introduced from 2022 onwards - almost becoming an industry standard. Here is what could drag - and retain - customers: bundles. But as expensive cable bundles contributed to cord-cutting across the 2010s, what type of bundle will appear as the most valuable to the eyes of consumers? Let’s evaluate the trends that will shape the OTT Bundles in 2024.

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Venue

Address

601 Lexington Avenue                                                         New York, NY 10022, United States

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