Retail Media Days New York

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Retail Media Ad Days New York 2024 (4)

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Speakers

Michael Krans

Head of Macy's Media Network

Macy's

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Charlene Charles

Head of DG Media Network Operations

Dollar General

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Jacquelyn Baker

Global CEO

Omnicom Commerce Group

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Richard Nunn

Chief Executive Officer MileagePlus

United Airlines

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Michelle Weiskittel

Head of Media, Creative and Operations

Albertsons Media Collective

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Matt Cleary

U.S. Head of Retail & eCommerce, Global Business Solutions

TikTok

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Megan Cameron

EVP, Retail Media Solution Lead for New Stream Media

dentsu

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Jeffrey Bustos

VP, Measurement Addressability Data

IAB

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Megan Ramm

Head of the Americas

Uber Advertising

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Steven Suthiana

Head of Global Marketing and Advertising Technology & Innovation

Western Union

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Ryan Webber

VP of Sales & Client Success

Loblaw Advance

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Michael Peroutka

Head of Brand & Agency Partnerships

Gopuff Ads

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Kathryn Mazza

SVP of RedMedia

Hy-Vee

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Rachel Lawson

Director, Shopper Marketing

Mondelez International

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Katie Vogt

Senior Director, Marketing Partnerships and Client Success

Walgreens Advertising Group

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Brittany Mohr

Senior Director, DoorDash Advertising

DoorDash

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Evan Herman

Vice President, Programmatic

Volta Media, a Shell Brand

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Miikka Makio

GM, North America

Revieve

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Jay Chen

Head of Ads Global Partner Development

eBay Advertising

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Ben Weisel

Director of DICK’S Media

DICK'S Sporting Goods

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Mara Greenwald

SVP, Commerce Media

Night Market

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Justin Sparks

VP, NA Business Development

Threefold

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Drew Cashmore

Principal Consultant

Adaptive Retail Group

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Ash Khan

Global Client Management Lead, Marriott Media Network

Moderator

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Michael Krans

Head of Macy's Media Network

Macy's

About the Speaker

Michael Krans is Head of Macy’s Media Network at Macy’s.

Panels

The challenge of reliable attribution

Charlene Charles

Head of DG Media Network Operations

Dollar General

About the Speaker

Charlene Charles is Dollar General’s head of operations, DG Media
Network.
She joined Dollar General in November of 2021 and brings more than 17
years of consumer-centric experience across brands, retailers and
vendors, from start-ups to mature organizations.
Throughout her career, Charlene has been responsible for leading teams
across multiple disciplines with experience in ad tech, sales, product,
marketing, consulting, commercialization, strategic planning, shopper marketing, PNL management,
measurement, reporting, insights, talent recruitment and people development.
Charlene most recently served as director of commercial operations at Roundel where she established
the commercialization discipline for Target’s retail media network. Prior to that role she held roles of
increasing responsibility with tech start-up Yieldbot before launching her own consulting practice.
Charlene’s career began with various roles over a ten-year period with CPGs, including General Mills and
Kraft Heinz.
She earned a bachelor’s degree from the University of Arkansas.

Panels

360 integration: in store and online

Jacquelyn Baker

Global CEO

Omnicom Commerce Group

About the Speaker

Jacquelyn Baker joined Omnicom in July 2023 as CEO of the Omnicom Commerce group, having recently spent 12 years at WPP. With over 21 years of industry experience, specializing in CPG, Jacquelyn serves as a thought leader and strategic guide for clients across digital innovation, ecommerce, retail media and omnichannel customer strategy, defining and activating connected commerce across retail ecosystems. In her tenure in the industry, Jacquelyn has managed several global client engagements including General Mills, Kimberly Clark, Mead Johnson,
Diageo, Mars Wrigley, and Kroger/84.51. In recent years, Jacquelyn’s efforts and leadership have garnered multiple awards on behalf of her agencies and clients. In addition, her notable honors include being named a top 25 Commerce Marketer as
a retail media trailblazer from the Path to Purchase Institute in 2024. She was also recognized as the Account Leader of the Year by Campaign US in 2022
and honored as a Women of Excellence Innovator by the Path to Purchase Institute in as well as a top female business leader of Cincinnati by Forbes and Fortune.
She is a frequent industry speaker and editorial contributor including appearances within LBBonline, The Drum, WARC, AdAge, Forbes, Beet.TV and others. In addition to her influential roles, she serves on the Instacart Advisory Board and the Rokt Commerce Council.

Panels

Retailer conundrum: join an ad network or create your own?

Richard Nunn

Chief Executive Officer MileagePlus

United Airlines

About the Speaker

Richard Nunn is the Chief Executive Officer for United MileagePlus and brings more than two decades of digital media and data expertise, building and scaling businesses globally whilst working at leading media technology groups at Comcast and Tremor, major advertising agencies spanning the world, as well as having been a media and technology investment banker in London.

Panels

Expanding commerce media: strategies for emerging verticals

Michelle Weiskittel

Head of Media, Creative and Operations

Albertsons Media Collective

About the Speaker

Michelle Weiskittel is the Head of Media, Creative and Operations at Albertsons Media Collective, where she and her team build media and content solutions by utilizing insights and targeting tied to business objectives.

A passion for performance-based media and omni-channel purchase behaviors, Michelle brings deep expertise in influencing basket and product level sales for brands through her agency and Albertsons Companies marketing experience. Over the last two years, she has used this knowledge to prioritize foundational capabilities for Albertsons Media Collective.

Prior to her time at Albertsons Media Collective, Michelle was a Digital Marketing Director for Albertsons and Safeway. With 20+ years of experience in media and a proven history in advancing digital media strategy through consumer insights, targeting, content, ad product innovation, and measurement, Michelle is an industry veteran. She is a 2015 recipient of Brand Innovators Top 40 under 40 award.

Michelle holds a bachelor’s degree in Managerial Economics from the University of California Davis.

Panels

Innovation trends in retail media

Matt Cleary

U.S. Head of Retail & eCommerce, Global Business Solutions

TikTok

About the Speaker

As TikTok’s U.S. Head of Retail, Global Business Solutions, Matt is focused on leading a world-class sales team to help brands activate at scale on TikTok and meaningfully engage with the community. He joined the company in 2020, as Head of Central region, where he was responsible for establishing the platform’s midwest operations and leading the strategy and execution of agency and brand direct partnerships.

Prior to TikTok, Matt spent 12 years creating global media solutions and partnerships for both startups and Fortune 500 companies, such as Nextdoor, Twitter, Apple and Disney.

Matt attended The University of Tennessee, Knoxville, and currently resides in Chicago.

Panels

Integration of "social commerce" and retail media networks

Megan Cameron

EVP, Retail Media Solution Lead for New Stream Media

dentsu

About the Speaker

Megan Cameron is the EVP, Retail Media Solution Lead for New Stream Media at dentsu. In this role, she partners with retailers to help build, scale and evolve their retail and commerce media businesses. She’s specifically focused on identifying and bringing to life the retail media business strategy that leads with innovation, generates profitable revenue and enhances the consumer experience. She’s spent the majority of her career in the retail and CPG space, most recently leading media network teams at Fortune 100 retailers, including Target, CVS, Nordstrom and Albertsons. She has deep subject matter expertise in retail media, programmatic buying, addressable advertising and cross-functional informatics. She’s also a 2022 honoree of Ad Age’s 40 under 40 and a 2023 member of The List, from Ad Age in partnership with Meta.

Panels

Expanding commerce media: strategies for emerging verticals

Jeffrey Bustos

VP, Measurement Addressability Data

IAB

About the Speaker

Jeffrey Bustos is a visionary leader at the forefront of the digital advertising industry. As the VP of Measurement, Addressability & Data Center at the IAB, he is responsible for developing groundbreaking industry standards and guides that enable revenue
growth, efficiency, and scale.

Jeffrey is a pioneer in the realm of Retail Media and Commerce, having hosted the highly acclaimed Connected Commerce event for two consecutive years. His passion for innovation extends far beyond this domain, as he spearheads critical initiatives such as the
Retail Media Buyers Guide, Retail Media Measurement Standards, Data Bias and Modeling, and Data Clean Rooms.

Notably, Jeffrey is dedicated to minimizing data bias in AI through his leadership on the Minimizing Data Bias in AI (Part II) Framework. This forward-thinking initiative aims to establish robust guidelines and best practices to ensure AI systems operate with
fairness, transparency, and accountability. Additionally, he is a driving force behind the development of the Generative AI Framework White Paper, which explores the immense potential of automation and personalization in AI machine learning and large language
models (LLMs) for measurement best practices.

As a true thought-leader, Jeffrey’s unwavering commitment to innovation and industry advancement is evident in every aspect of his work. His insights and expertise are invaluable in shaping the future of digital advertising, ensuring that it remains a powerful
and sustainable force in the 21st century.

Panels

Keynote Session: Understanding the shopper mission 360 integration: in store and online

Megan Ramm

Head of the Americas

Uber Advertising

About the Speaker

Megan is a seasoned leader with over 20 years in digital advertising and marketing experience. She currently serves as the Global Director of CPG Partnerships for Uber Advertising. Her team is responsible for driving partnerships with the world’s top CPG partners – enabling experiences to help them build their brands and drive sales. Prior to Uber, Megan was an early member of the Snap Inc team leading Food, Beverage and Retail partnerships and spent 6 years at Google leading partnerships in both the Food, Bev and Financial Services sectors. Megan started her career on the publishing side with time spent at Forbes.com and the international news agency, Reuters. Megan has a BS from Miami University, ongoing ed from NYU and serves on the council for the Fresh Air Fund. Megan resides in New York City with her husband and three boys and in her spare time can be found running, playing tennis or watching her boys play ice hockey.

Panels

Expanding commerce media: strategies for emerging verticals

Steven Suthiana

Head of Global Marketing and Advertising Technology & Innovation

Western Union

About the Speaker

Steven Suthiana is a leader in the Mar-Tech, Ad-Tech, Data and Retail Media (Commerce) Network space, where he is currently leading Global Marketing Technology and Innovation at Western Union, responsible for Agency relations in all regions, Data Strategy and Monetization, Ad Product, Marketing Solutions, Platforms and Partnerships. Previously, he was the Head of Strategic Ad & Data Partnerships at Gap, Strategic Growth Office (SGO), GPS Media, where he was responsible for data/audience advertising business and strategy. Steven helped rebuild Newsweek Publishing as the EVP of Strategic Partnerships through its shift of ownership. Prior to, Steven led digital operations and international growth for nine years as the Global Head, Digital Media and Operations at Mansueto Ventures, publisher of Inc. Media and Fast Company. Steven spent some years in ad-tech and broadcast space at NeuLion, where Steven oversaw the digital advertising ecosystem including sales development, account services, and the management of 150+ Collegiate Sports and Entertainment websites. Steven is an active member of the Interactive Advertising Bureau (IAB), served in the Board of Digital Content Next (DCN), and served in the Global Advisory Board of the Wharton Future of Advertising Program at The Wharton School, University of Pennsylvania. Steven studied Biological Sciences at The State University of New York at Buffalo and Psychology of Human Sexuality at City University of New York, The Graduate Center where he was a recipient of Thomas W. Smith Academic Fellowship.

Panels

The path to programmatic retail media

Ryan Webber

VP of Sales & Client Success

Loblaw Advance

About the Speaker

Ryan Webber is the VP of Sales & Client Success at Loblaw Advance, the retail media network of Loblaws Companies Limited. He is a dynamic business leader with a remarkable track record of over 20 years in sales, marketing, media, and executive management roles. As a visionary and passionate professional, Ryan’s career spans across diverse industries, including media, technology and telecommunications. With a unique blend of strategic acumen, emotional intelligence, and an unwavering commitment to fostering a culture of empathy and inclusivity, he has consistently driven exceptional results throughout his career.

Panels

Innovation trends in retail media

Michael Peroutka

Head of Brand & Agency Partnerships

Gopuff Ads

About the Speaker

Michael Peroutka is Head of Brand & Agency Partnerships at Gopuff Ads. He has over 15 years experience in digital media focused on emerging trends – video, mobile, data driven communities and commerce media. Over the past decade, Michael has consistently driven revenue and product innovation across companies of various sizes and stages – Gopuff, Imgur, Maker Studios/Disney, AOL, Tremor Video – working as both an individual contributor and sales leader. He is passionate about the ever-changing landscape of consumer attention and how brands can win over consumers.

Panels

Integration of "social commerce" and retail media networks

Kathryn Mazza

SVP of RedMedia

Hy-Vee

About the Speaker

Kathryn Mazza is SVP of RedMedia at Hy-Vee.

Panels

360 integration: in store and online

Rachel Lawson

Director, Shopper Marketing

Mondelez International

About the Speaker

Rachel Lawson is Director of Shopper Marketing at Mondelez International.

Panels

360 integration: in store and online

Katie Vogt

Senior Director, Marketing Partnerships and Client Success

Walgreens Advertising Group

About the Speaker

Katie Vogt is the Senior Director, Marketing Partnerships and Client Success for Walgreens Advertising Group (wag), where she leads a team of 50+ revenue-focused pros that develop and deploy custom, first-party data-driven omnichannel campaigns for Fortune 500 marketers. Katie’s expertise spans omnichannel audience and channel strategies, in-flight optimization and attributable measurement practices. Since the start of her career, Katie has worked with customer data to optimize merchandising and marketing activations in retail. Prior to Walgreens, she worked at dunnhumby, leading supplier engagements to harness the power of customer data to drive decisioning that leads to more efficient and effective campaigns.

Panels

360 integration: in store and online

Brittany Mohr

Senior Director, DoorDash Advertising

DoorDash

About the Speaker

Brittany Mohr (she/her) is the Senior Director of Enterprise Ad Sales at DoorDash, where she leads both the CPG and restaurant ad sales teams. Brittany has a proven track record of building successful growth partnerships and building sales teams from her time at Pinterest and Meta. Brittany is a graduate of the University of California, Berkeley. She lives in Pennsylvania with her fiance, Tommy, and their dog, Mack.

Panels

Integration of "social commerce" and retail media networks

Evan Herman

Vice President, Programmatic

Volta Media, a Shell Brand

About the Speaker

Evan Herman is Vice President, Programmatic at Volta Media, a Shell Brand.

Panels

The path to programmatic retail media

Miikka Makio

GM, North America

Revieve

About the Speaker

Miikka Makio is the GM of North America at leading AR & AI beautytech company Revieve. Miikka has a few decades of experience in consumer-facing digital experiences – with a focus over the last 10 years in digital beauty experiences within the AR & AI world. At Revieve, he has been working with some of the leading brands and retailers such as CVS, JCPenney, Boots, AS Watson Group, Unilever, Kiko Milano, No7, and many more – helping them to curate digital brand experiences for various use cases with beautytech (such as virtual try-on, skin diagnostics, product finders, and GenAI -driven beauty experiences). He has also worked with various Retail Media teams, curating beautytech-driven Interactive Retail Media offerings & programs with retailers and deploying campaigns with beauty brands.

Panels

Innovation trends in retail media

Jay Chen

Head of Ads Global Partner Development

eBay Advertising

About the Speaker

Jay Chen is the Head of Ads Global Partner Development at eBay, where he spearheads Product and Go-To-Market Partnerships. In his role, Jay’s team facilitates the advancement of Promoted Listings by orchestrating Marketing API integration with exclusive strategic partners on a global scale. With over 11 years of experience in advertising and ad-tech, Jay Chen remains humbled by the opportunity to contribute to this dynamic industry. He is genuinely passionate about cultivating customer-centric experiences and takes great joy in collaborating with partners to create exceptional advertising platforms. Together, they strive to empower mutual sellers on eBay to scale their businesses and thrive.

Panels

The path to programmatic retail media

Ben Weisel

Director of DICK’S Media

DICK'S Sporting Goods

About the Speaker

Benjamin Weisel is the Director of DICK’S Media at DICK’S Sporting Goods.

Panels

The challenge of reliable attribution

Mara Greenwald

SVP, Commerce Media

Night Market

About the Speaker

Leading Commerce Media, Greenwald is responsible for defining, recommending and implementing strategic solutions for Night Market clients. As a thoughtful leader with deep industry experience, Mara leads a multidisciplinary team driving commerce expansion, volumetric, and outcome-based planning.

Mara also leads the Commerce Analytics team to ensure planning outputs create a competitive advantage for clients and build models that are predictive versus reactive, driving results. She is passionate about driving incremental business results for clients with the rapidly growing retail media space.

Mara joins Night Market from Mindshare where she was most recently Managing Director, Commerce & Biddable Media. While there, she built new strategic approaches to retail media planning, increasing sales year-over-year at the Big 5 retailers. Prior to Mindshare, she held various roles in eCommerce, performance media, retail, DTC and shopper investment including across GroupM, Publicis and Omnicom.

Panels

Integration of "social commerce" and retail media networks

Justin Sparks

VP, NA Business Development

Threefold

About the Speaker

Justin Sparks is the VP of Business Development for the North America region – focused on new retailer and Ad/Mar tech partnerships for Threefold’s white-labeled, embedded services offering and retailer operations & planning platform, PlanApps.

He has spent the last 15 years building and scaling teams in the performance media space, and the last 10 in Retail Media on the agency and ad tech sides. He has built and managed Account, Sales, Strategy and Partnerships teams over the years focused on enterprise clients.

Before joining Threefold, he built & led the East Coast Commerce teams at Mediavest (now Spark) and was also a board member for Hooklogic and Criteo’s first US hire after their acquisition. Most recently he led the InMobi Americas Strategic Sales org prior to joining Threefold. He is based in New York and spends his free time with his family, traveling, watching the Premier League and cycling.

Panels

The challenge of reliable attribution

Drew Cashmore

Principal Consultant

Adaptive Retail Group

About the Speaker

Drew is a commerce executive with a background in fundraising, building, commercializing and scaling intrapreneurial ventures within the world’s largest retailers.

He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the business to $2BN and beyond. This included insourcing the business, establishing the brand and sales enablement practices, leading internal change management, and developing the in-store advertising strategy. In addition, he was a founding member of Walmart’s eCommerce and digital marketing platforms and the CMO of a SoftBank-backed Live Shopping platform called Firework. Drew is currently the Co-Founder and Managing Director of a new retail innovation platform called Adaptive Retail Group.

Outside of work, Drew is a startup advisor, angel investor in scalable tech and education platforms, and a father of two amazing kids. He received awards for both Top 30 Under 30 in Marketing and Top 40 Under 40 in Retail Innovation. Drew is a public speaker, thought leader, writer, aspiring actor (one can still dream), and shared keynote addresses at events including Shoptalk, GroceryShop, The Lead Innovation Summit, Smart Retail Tech.

Panels

The path to programmatic retail media Innovation trends in retail media

Ash Khan

Global Client Management Lead, Marriott Media Network

Moderator

About the Speaker

Ash Khan serves as the Client Management Lead for Marriott Media Network (MMN). Since joining Marriott in September 2022, Ash has leveraged his extensive background in brand management, innovation and operations from leading companies such as Bayer, Reckitt, Merck, Church & Dwight and Tata Consumer. In his role at MMN, Ash is responsible for developing and executing strategic media initiatives that engage Marriott’s guests throughout their travel journey. He collaborates with both internal and external stakeholders to identify and cultivate brand partnerships, optimizing the monetization potential of MMN.

An Upper West Side resident of New York since 2017, Ash has also lived in Dhaka, Chicago, Bangkok, Toronto, and Copenhagen, bringing a global perspective to his work. Fun fact: he’s never had the urge to watch any of the Star Wars or Marvel movies.

Panels

Retailer conundrum: join an ad network or create your own?

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Speakers

Key topics 2024

Integration of "social commerce" and retail media networks

Retailer conundrum: join an ad network or create your own?

The path to programmatic retail media

The challenge of reliable attribution

Expanding commerce media: strategies for emerging verticals

360 integration: in store and online

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Speakers

Key topics 2024

Integration of "social commerce" and retail media networks

Retailer conundrum: join an ad network or create your own?

The path to programmatic retail media

The challenge of reliable attribution

Expanding commerce media: strategies for emerging verticals

360 integration: in store and online

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NXT Media Days New York

Collocated Events

Why attend our event?

Our Research Highlights

Will sports help Amazon shake up the video ad market in 2024?

Welcome to the Bundle Jungle: 3 Trends That Will Shape the OTT Partnerships in 2024

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Address