Agenda
Agenda
-
Wednesday
November 13, 2024
| 9:00 AM |
Registration 30 minutes |
| 9.30 AM |
Keynote Session: Understanding the shopper mission 15 minutes 
|
| 09:45 AM |
Integration of "social commerce" and retail media networks 45 minutes 
|
| 10:30 AM |
Coffee Break & Networking - Sponsored by Stratacache 30 minutes |
| 11:00 AM |
Retailer conundrum: join an ad network or create your own? 40 minutes 
|
| 11:40 AM |
The path to programmatic retail media 40 minutes 
|
| 12:20 PM |
The challenge of reliable attribution 40 minutes 
|
| 1:00 PM |
Lunch & Networking 60 minutes |
| 2:00 PM |
Expanding commerce media: strategies for emerging verticals 45 minutes 
|
| 2:45 PM |
360 integration: in store and online 45 minutes 
|
| 3:30 PM |
Innovation trends in retail media 45 minutes 
|
| 4:15 PM |
Conference closing 1 minute |
Registration
November 13, 2024, 9:00 AM - 9.30 AM
Keynote Session: Understanding the shopper mission
Integration of "social commerce" and retail media networks
November 13, 2024, 09:45 AM - 10:30 AM
- “Search shopping” ads platforms
- Paid social and retail media
- Are integrations worth the effort?
Coffee Break & Networking - Sponsored by Stratacache
November 13, 2024, 10:30 AM - 11:00 AM
Coffee Break & Networking – Sponsored by Stratacache
Retailer conundrum: join an ad network or create your own?
November 13, 2024, 11:00 AM - 11:40 AM
- Drivers to create retail media networks
- Advantages of global retail ad networks
- The future of SMB retailers
The path to programmatic retail media
November 13, 2024, 11:40 AM - 12:20 PM
- Standardization and enhanced measurement
- Integration with DSPs and SSPs
- The omnichannel programmatic challenge
The challenge of reliable attribution
November 13, 2024, 12:20 PM - 1:00 PM
- Data & privacy issues facing retailers, brands and agencies
- Measuring the effectiveness of retail media campaigns
- Data clean rooms and retail media
Lunch & Networking
November 13, 2024, 1:00 PM - 2:00 PM
Expanding commerce media: strategies for emerging verticals
November 13, 2024, 2:00 PM - 2:45 PM
- Financial, delivery, transportation, hotels, education & travel media
- The power of first-party data in hyper-targeted advertising
- Exploring the potential of new revenue streams
360 integration: in store and online
November 13, 2024, 2:45 PM - 3:30 PM
- New in-store ad tech & measurement
- Keys to omnichannel success
- Interacting with customers and gaining their attention
Innovation trends in retail media
November 13, 2024, 3:30 PM - 4:15 PM
- Advanced analytics and AI to improve personalization
- Ad format innovation
- The challenges ahead
Conference closing
November 13, 2024, 4:15 PM - 04:16 PM
Conference closing